Create a brand which communicates disruption
Build a design system which boasts the brand
Create the ecommerce frontend and guide the creation of the backend based on the design system
Lean but Bold
Being a small startup with limited resources, the goal was to build a lean but flexible brand and design system. As an ecommerce platform, the UI would be the number one touchpoint for the market. This meant the brand had to live and breathe through every interaction, making each click and scroll an opportunity to communicate Vonwood's disruptive approach. The design system needed to be robust enough to scale with the business, yet simple enough to maintain with a small team.
Standing Out with Limited Resources
The result was a brand with unconventional colours and bold copy. This provided the team with powerful tools to stand out in a traditional industry without requiring massive marketing budgets. The striking visual identity and confident tone of voice positioned Vonwood as a mover and shaker in the market, challenging the status quo from day one. The cohesive design system ensured consistency across all touchpoints while empowering the team to move fast and iterate quickly.
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(2016-25©)
