Create a brand that makes satellite IoT accessible beyond engineers
Humanize complex technical and legal concepts without dumbing them down
Develop a distinctive identity in a traditional, technical industry
Build an integrated brand system from customer touchpoints to backend
Establish a consistent tone of voice that lowers the barrier to entry
Human-First, Tech-Second
As the person responsible for Brand, Product Design, and Marketing, I approached every touchpoint with the same philosophy: make it effortless. From helpdesk responses to backend interfaces, from weekly emails to product documentation—every interaction reflected a unified, approachable brand. Complex legal terms became clear. Technical specifications became conversational. The brand didn't just look different; it felt different.
Colorful in a Grey Market
The result was a vibrant, distinctive brand that stood out in satellite halls and boardrooms alike. The unique tone of voice made IoT satellite connectivity feel accessible to anyone, regardless of technical background. By integrating design thinking across all functions—from customer support to platform UI—Hiber became proof that even the most technical industries can be human.
Next projects.
(2016-25©)
