Rebrand us so we can unlock more verticals for business.
Create a brand which resonates in more than one vertical
Provide us with a more tech look & feel
Give us tools to continue all our communication with personality
The distinctive brand
The ambitions were high. Ed Bloom guided Dathuis through a process to define the brand’s values and character. The base of all execution. To make sure every employee cares about the brand and lives the brand as much as the founders, workshops and feedback rounds were set up. Every employee got involved and every employee got the chance to provide feedback. As not every vertical is known yet, we created some tools inside the brand assets to distinct the brand from future competition. With custom colours and a custom icon set inside a strong and playful mark, the mark creates enough space to adapt to future markets. A line illustration depicting the customer journey inside the automation software adds the finishing touch. It allows variation and differentiation without losing its identity.
Adding creativity to the business
The BNDL team got inspired by the playfulness of the brand voice and look and feel. The brand personality makes it easier for everyone in the company to communicate more playfully, without crossing the boundaries set. This makes the brand come alive in every facet of the business.
Next projects.
(2016-25©)
