Apply the new brand on all touchpoints
Train the team on the brand and how to interpret guidelines
Roll out a new brand in 11 countries with 3 design teams in different locations
Localize assets
Facilitate business and tech with all elements for a smooth rebrand
Launch within 3 months
One Brand, One Team
The rebrand was done with Design Studio in London. The goal was to integrate all acquired businesses throughout Europe and create one unified team. The pressure was high. We had to create and ship an enormous amount of elements within a tight deadline. It resulted in a tight run design team, which gave everything they had, working around the clock. A well oiled machine of Art director, mediors and design managers created, artworked and shipped thousands of assets for online and offline communication.
Colourful and Unified
The result was colourful and striking. It created one unified brand for all European consumers. It allowed marketing to roll out integrated campaigns across 11 countries. And it lifted the quality of all touchpoints as our design teams didn't have to switch between brands anymore.
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(2016-25©)
