Rotra

Rotra

Introduction

Introduction

Rotra Air & Ocean is a family-run business. The company is over 100 years old and has transformed from one truck to a global digital forwarder. In 2019, Rotra made the leap to sell all trucks and continue as a pure digital forwarder.

Year

2024

Industry

Logistics & Supply Chain

Scope of work

/

Branded UX

/

Branding & identity

Timeline

20 weeks

Introduction

Rotra Air & Ocean is a family-run business. The company is over 100 years old and has transformed from one truck to a global digital forwarder. In 2019, Rotra made the leap to sell all trucks and continue as a pure digital forwarder.

Year

2024

Industry

Logistics & Supply Chain

Scope of work

/

Branded UX

/

Branding & identity

Timeline

20 weeks

The challenge

The challenge

The challenge

  • Update our online presence without losing SEO value

  • Give us a digital look and feel

  • Launch in 4 languages

  • Make our service personal

  • Integrate with HubSpot

The approach

The approach

The approach

Leap into 2025

With the core business changed to a pure digital company, the online presence was left behind. Old content was still available, and the look and feel was far from up to date. Together with HubSpot Partner Bright Digital, we built a website in 4 languages, on the foundations of their marketing automation platform.

The outcome

The outcome

The outcome

Make it Personal

Beyond this, Rotra claimed a USP: Digital but personal. This had to be in the DNA of the new website. By connecting it to their CRM, Rotra is able to welcome visitors with relevant content and address them personally if desired. That's what we call walking the walk.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Ed Bloom Digital

Let’s talk.

Tell us about your problem—let's talk about the solution

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your problem—let's talk about the solution

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Ed Bloom Digital

Let’s talk.

Tell us about your problem—let's talk about the solution

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Whether you’re looking to build a stunning website, boost your brand, or drive measurable results with marketing automation, we’re here to help.

Whether you’re looking to build a stunning website, boost your brand, or drive measurable results with marketing automation, we’re here to help.

Jasper Fassaert

Partner

Jasper Fassaert

Partner

Newsletter

Join our newsletter and stay updated on the latest trends in digital design.

© 2025 Ed Bloom Digital. All rights reserved.