Laforge

Laforge

Introduction

Introduction

The Laforge classic Outdoor kitchen is born out of a need for a table which can withstand Dutch weather without yearly intensive maintenance. The result is a handmade sturdy table made out of steel, marble and pressed bamboo.

Year

2023

Industry

Lifestyle, Outdoor cooking

Scope of work

/

Branding & identity

Timeline

24 weeks

Introduction

The Laforge classic Outdoor kitchen is born out of a need for a table which can withstand Dutch weather without yearly intensive maintenance. The result is a handmade sturdy table made out of steel, marble and pressed bamboo.

Year

2023

Industry

Lifestyle, Outdoor cooking

Scope of work

/

Branding & identity

Timeline

24 weeks

The challenge

The challenge

The challenge

  • Create a brand which communicates passion, style and craftsmanship

  • Translate into touchpoints

  • Find a way to create and maintain product photos for dealers without expensive and cumbersome photoshoots

The approach

The approach

The approach

Handmade with AI

The result is an almost Italian-style brand, matching the classic and unconventional design of the table. The emphasis is on craftsmanship and details, reflecting the production of the table. Every table is handmade on request. The tables are expensive and time-consuming to make, making it almost impossible to shoot all variations. Edbloom Digital created a system where new features and colours can be run through an agentic AI workflow and come out in a series of angles and sizes, displaying new features and new colours ready for use. This saves the company an enormous amount of budget AND time on shoots.

The outcome

The outcome

The outcome

The devil is in the details

Laforge produces a range of tables which has details, almost impossible to create in bulk. This matches the phylosophy that cooking is something which deserves attention. Passion for food is reflected in the gear.

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© 2025 Ed Bloom Digital

Let’s talk.

Tell us about your problem—let's talk about the solution

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your problem—let's talk about the solution

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Ed Bloom Digital

Let’s talk.

Tell us about your problem—let's talk about the solution

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Whether you’re looking to build a stunning website, boost your brand, or drive measurable results with marketing automation, we’re here to help.

Whether you’re looking to build a stunning website, boost your brand, or drive measurable results with marketing automation, we’re here to help.

Jasper Fassaert

Partner

Jasper Fassaert

Partner

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© 2025 Ed Bloom Digital. All rights reserved.