Create a brand which communicates passion, style and craftsmanship
Translate into touchpoints
Find a way to create and maintain product photos for dealers without expensive and cumbersome photoshoots
Handmade with AI
The result is an almost Italian-style brand, matching the classic and unconventional design of the table. The emphasis is on craftsmanship and details, reflecting the production of the table. Every table is handmade on request. The tables are expensive and time-consuming to make, making it almost impossible to shoot all variations. Edbloom Digital created a system where new features and colours can be run through an agentic AI workflow and come out in a series of angles and sizes, displaying new features and new colours ready for use. This saves the company an enormous amount of budget AND time on shoots.
The devil is in the details
Laforge produces a range of tables which has details, almost impossible to create in bulk. This matches the phylosophy that cooking is something which deserves attention. Passion for food is reflected in the gear.
Next projects.
(2016-25©)







